Language in Ads

Have you ever noticed the amount of COMPARATIVES and SUPERLATIVES we get in ads?

Try to match the following slogans with their corresponding products. Good luck!

“Coffee at its best”

Gillette razors

"Probably the best lager in the world"


“The best a man can get"

Apple Computer

"The happiest place on Earth"


"Be the best"

Coca Cola

"The toughest job you'll ever love"

Carlin Black Label lager

“Keeps going and going and going."


“No battery is stronger longer."

Maxwell House coffee

“Think different"

Peace Corps

“The lighter way to enjoy chocolate"

Energizer Batteries

“The real thing"

Nescafé Gold Blend

“Your best bet for a fuller flavour"


“The most trusted name in news"

British Army

"Good to the last drop."

Duracell Batteries

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